-40%
Vintage 1973 NOS Kellogg's Dig'em Stuffed Toy in Original Sealed Bag
$ 31.09
- Description
- Size Guide
Description
Kellogg's cereals were born as a part of Dr.John Harvey Kellogg’s late nineteenth-century treatments at his Battle Creek Sanitarium, in southwestern Michigan. Kellogg was a physician and adherent of the Seventh Day Adventist Church, which advocated a bland vegetarian diet and abstention from things like caffeine and alcohol. Before arriving at the sanitarium, patients often ate heavy, greasy breakfasts of meat, potatoes, caffeine, and [yes] alcohol, and Dr. Kellogg wanted to reinvent their diet. Much has been made of his efforts to steer patients away from impure sexual thoughts, but processed grain products for breakfast were also intended to perform a colon body cleanse and deal with constipation and dyspepsia (indigestion), common ailments of the day as they are now. Cold breakfast cereals made it easier to serve and eat healthful foods when there wasn't time for cooked grains like oatmeal, especially as home iceboxes and refrigerators made it possible to store milk for longer periods of time and processed sugar became cheaper.
Sugar Smacks first appeared in 1953 to answer Quaker Oats' sweetened puffed rice cereal, introduced in 1939, and Post's Sugar Crisp, which was first sold in 1948. All three had more sugar than most other pre-sweetened cereals, a fact that came back to haunt them in the 1990s when their empty calories came under criticism from nutritionists.
A number of cartoon mascots were used to sell the Kellogg's product. A
n Indian Chief appeared briefly in the early 1970s but was replaced by Dig'em Frog in 1972.
He was described as "
a little frog with a big voice” as he exclaimed, "Dig 'em." He was retired in 1986 but c
onsumers started croaking to get the Dig’em Frog back. Students on a college campus staged a day-long demonstration pleading for his return, and Kellogg’s even received a letter from a group called “Frog-Aid.” The company relented the following year and brought Dig'em back. Due to criticisms of its sugar content, Sugar Smacks were renamed Honey Smacks in the early 2000s. The product is still produced but is not advertised in the U.S.
This toy/doll is 16 inches long (41 cm), 6.5 inches (17.5 cm) at its widest part, and about 3.5 inches (8 cm) wide.
New original stock, never been used and the bag has never been opened. The toy is in one piece with no visual signs of damage or stuffing loss in the bag. A one-of-a-kind, must-have
item for Honey (Sugar) Smacks fans, Kellogg's collectors, or anyone who "Digs'em
!"
Free insured shipping in U.S. Canadian buyers contact us for additional shipping surcharge. Get a jump on your friends and add this toy in its original bag to your collection. Always look for the best advertising collectibles from Agitprop Shoppe.
CE 2500